Oct 4, 2012

World's First Digital Fashion Week in Singapore

Live streaming of fashion shows have become de rigueur - Burberry, known for its digital innovation, recently live streamed its Spring 2013 shows at London Fashion Week, while a partnership between YouTube and the organisers of New York Fashion week streams more than 30 shows.

However, there has not been a single Web site from which to watch every show during any of the Fashion Weeks, and to live stream all of the shows. Taking it to the next level is: Digital Fashion Week.

Digital Fashion Week (DFW) is the world's first live streaming only fashion week. For the first time in fashion history, a fashion week will be live streamed solely online, and consumers can shop looks off the runway in real time and have them delivered way before they hit the stores.

Digital Fashion Week is partnering with YouTube, and the live streams will be available on the DFW YouTube channel. DFW will also be utilizing Google+ Hangouts on Air, a Google+ feature that facilitates group video chats, to live stream all interview sessions conducted with DFW designers, models, international artistes and VIP guests.

As such, I'm very excited to announce that I will be participating in live interviews with Singaporean designers like Thomas Wee, PAULINE.NING, -J-A-S-O-N-, and stylist to the stars, Patricia Field!

Thomas Wee gained prominence in the eighties, and is considered a veteran in the local fashion industry, having been in the fashion industry for 35 years.  PAULINE.NING is a Singaporean designer label known for producing urban ready-to-wear clothes that are feminine with an edge.

-J-A-S-O-N is a Singaporean cult menswear label.

As for Patricia Field, she should need no further introduction if you love fashion. The Emmy award winning stylist has worked for TV shows and movies like The Devil Wears Prada, Ugly Betty, and Sex and the City, (putting Carrie Bradshaw in that famous pink tutu where she gets splashed in the opening scene), creating iconic sartorial moments for the screen.

Word is, the beautifully androgynous supermodel, Andrej Pejic will be walking in the DFW runway shows in Singapore too! An international stylist, designers, models, all live streamed? Get your laptops ready kids, there's lots to be excited for!

DFW will be held from 20th to 22nd October 2012, at The Tent @ Millenia Pavillion, Ritz Carlton Singapore.

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