About three weeks ago, Esquire Singapore celebrated the official launch of the magazine with VIP guests, celebrities and the media. Copies of Esquire Singapore hit the newsstands on 1st September.
The theme of the night was the dandy 60s with a "Mad Men Cocktail Chic" dress code, and a nod to the glamorous days of aviation. Held at an open hangar in MAJ Aviation, pan am stewardesses walked in a runway show showing Esquire Magazine's covers through the decades.
I'm finally breaking it here: I will be working with Esquire Singapore starting in the end of November! I am of course, incredibly excited (but also dead nervous) to be working for one of the world's top men's magazines with such a storied past, counting writers like Ernest Hemingway as one of them.
I was also at the media conference introducing Esquire Singapore. One of the things said during the session which I found interesting was that even though Esquire has surpassed GQ to be the most international men's magazine in the world, Esquire Singapore will produce most of its own content on their own, instead of borrowing from their bigger brothers.
It will give a voice to Singaporeans and Singaporean issues, which I think is great, considering how widely known the restricted Singaporean media is. (Singapore is ranked 135 out of 179 in the 2011-2012 Press Freedom Index by Reporters without Borders)
Want to read your copy of Esquire digitally?
Esquire has also recently launched their mobile edition of the magazine. Available on your smartphone or mobile tablet, and on the Apple App Store or Google Play.
Download the app HERE!
PS. If you want more photos from the event, click HERE for the album on my Facebook Page!