The Press Conference/Preview was held at ION Sky, complete with breathtaking views of the whole city. Racks of clothes and shoes from the participating labels were laid out for us to inspect. A total of 15 international and local labels including Hugo Boss, Canali, Emmanuel, Etro, Raoul, Shanghai Tang and Versace are confirmed to show in the Fashion Week shows.
This will undoubtably push Singapore into the position of the region's fashion hub. Internationally renowned male model, Phillip Huang, who has walked the runways of Milan and Paris, will be set to walk in the upcoming shows. Two of our local celebrities, Utt and Julian Hee will front the campaigns for the event.
30% of the tickets will be made available to the public, and you might be able to meet your favourite designer as the designers or creative directors of 3/4 of the labels will be accompanying their collections!
News of this initiative has already garnered attention from the International press, which is not a surprise, considering this is the third of its kind in the world.