Aug 12, 2010

Proenza Schouler's First Ad Campaign

Its no secret I adore Proenza Schouler.

What do I love about Proenza?

The designer duo, Jack McCollough and Lazaro Hernandez, who are both really really really cute (see above photo for proof), their clothes of course, the New York cool kid thing they have going on which attracts people like MARY-KATE OLSEN (whom i love very much) to their runway shows, their PS1 bag, which I have coveted since I read about it in Australian Vogue, being the anti-'It' bag, I LOVE ALL OF IT. Everything!

The Fall 2010 Collection was no exception to their genius.

Isn't the coat above just AHH-mazing? I could just imagine myself wearing this exact outfit head to toe, making my way through the streets in New York in the cold, sloshing through the snow. Oh, I wish.

Ad Campaign

However, with their first Ad Campaign, I felt that the images fail to show how amazing the clothes are. Below: the shoes are awkwardly cropped off, and her pose is just somehow off.

The other shots seem to be a little better than the first, but still. I thought Proenza Schouler could have come up with more than this. I don't know, maybe I am wrong. What do you think?

A random beautiful doo-da to end off, a pair of blue glitter oxford lace up pumps by Proenza Schouler.
$895; at

Images: Proenza Schouler, InStyle,

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